Web Design Agency – What Does It Mean?
A web design agency is often confused with a graphic design agency. The truth is, however, that there are substantial differences. Graphic design refers to the art of designing layouts and images to be utilised in websites. While web design is how a website is made available over the internet. While web developer deals with the technical implementation and functionality of the website, a web designer is ultimately responsible for the appearance and feel of the website. Web development is essentially the coding or programming, which enables users to navigate and click on a site.
This is not to say, however, that the two cannot be used together. Many website developers make the mistake of thinking that the graphic design is all they need to succeed. The fact is, they cannot be. The content management system (CMS) which web design agency uses will give them the tools they need to build a visually arresting, engaging website. As such, a web development agency can help a company achieve greater internet presence by providing them with an attractive, interactive website which can be developed by their own staff, or by using a freelance web developer.
One thing that you have to remember when looking for an agency is that they are in business to make money. That means they will try to sell you as many services as they can. Their job is not to provide you with the best solution to your online marketing needs, rather, it is to ensure that they make as much money as possible from the deal they seal with you. When looking for a web design agency, ask them to provide examples of websites which they have helped to design. Ask them about ongoing marketing campaigns, they may be involved in – what sort of websites do they typically work on and how much do they charge?
The internet is awash with web design agencies. You may even come across a few that claim to be the best in the industry. How do you find the one that will best suit your needs? What should you look for in a web development company? Here are some ideas:
Choose web design agency partners who can show you all the design work they have done for other companies. Do they have an impressive portfolio to show you? Can they give you examples of websites they have designed for other clients? Have they helped to design or develop any new websites recently? Good web design agency partners are happy to show off their portfolio and talk you through their recent projects.
Once you have a shortlist of web design agencies, talk to them about your business website. Share with them what you want in your site, i.e., do you want to include a blog, a message board, contact us page or a photo gallery? This information will help them to understand your business and provide you with an idea about what sort of services you require. They will also be able to give you advice about how to design your web development project. It’s important that your web design agency understands exactly the kind of website you need.
Some web design companies are only web development and marketing companies, others are creative agencies. These companies may offer more specialized services, although many web design firms are capable of providing general web consultancy and design. Some web design companies only deal with small businesses. The good ones are global, with a strong presence in both the US and European markets. The bigger and more successful web design companies are growing fast, so it’s worth looking for the next one.
It’s important to compare web design firms and agencies, as well as SEO agencies. If you do your own research you can get some great ideas on what kinds of projects the different agencies are capable of doing. It can be helpful to talk to people who have used the services before. This will help you determine which of the agencies you want to work with will be the most suitable for your business needs.