Identify the Culture of Your Web Design Agency
When people think about the difference between web design and web development, there is some confusion. They both refer to the process of creating a website from start to finish. However, there are some major differences between the two disciplines that can mean the difference between a successful website and one that simply don’t make the grade. Basically, web design is the art and science of turning a website into a functional online entity. Web developers on the other hand, are responsible for the code functionality and the look and feel of the website, while a web design agency is responsible for the look and feel only.
So, why is web design so important? It’s critical because your company’s presence online needs to be established using the most effective method possible. In essence, your brand identity is a direct reflection of your company and must be communicated strongly in order for you to achieve the success that you desire. Unfortunately, many companies don’t know where to begin in this process of establishing a strong online presence, but a web design agency has the expertise and experience to provide you with the answers you need. When looking at the two disciplines, the similarities quickly become apparent.
The most obvious difference between web design agency and web development is the methodology and approach. The former is more directly related to the design elements of a website such as typography, images, colors and so forth. A web design agency typically focuses on the creation of digital products such as websites, logos and social networking profiles. This allows the agency to focus on branding and promotional strategies as well as the integration of new technologies and methods of interaction.
A web design agency also works closely with the customer in order to create a dynamic experience that increases customer retention and loyalty. It is the ability to create a website that is not only attractive and functional, but engaging as well. The agency can ensure that the customer’s interest is always maintained and never wanes. This includes incorporating ongoing marketing and promotional strategies, as well as ensuring that a company’s reputation remains intact in the business world.
Many times customers are not even aware that certain features of a product they purchase exist until they use them. This is why a web design agency is so important when it comes to ensuring ongoing marketing strategies are established and executed successfully. The agency will work in close conjunction with the customer to read testimonials and understand their audience as well as possible. With this information, the agency can create a campaign that will target the right group of people and leverage social media to further strengthen brand recognition.
Another way that a web design agency can help is in developing new web products. There are a variety of new technology platforms out there that allow businesses to increase their reach. The agency will help identify which platforms fit your business needs and your budget the best. From new website applications and e-commerce options, to graphic tools and more, the agency can help you make the changes your business needs. They can also implement marketing campaigns that utilize these platforms to increase brand awareness, increase website traffic and get people to notice your products in a completely new way.
As mentioned earlier, a great web design process starts with identifying the agency culture. The culture of an agency represents its purpose, its values and the vision of success. It’s important to identify this in order to ensure a strong foundation is built for the agency and the potential web design partners that it engages. For example, if your brand is centered on values, you may want to look for an agency that matches these values or at least has some that do. When you’re working with an agency culture that doesn’t align with your own, the potential partners you work with will be put off and your brand could be damaged.
Once you have identified the agency culture, you’ll need to turn to its values, goals and processes. If an initial conversation doesn’t go well, you can always move to the next person on your list until you find a compatible partner. Some of the things to ask about when talking to potential partners include their hourly rate and whether they believe in the long-term value of your business.