Responsive Websites are far more popular than ever. But they’re not only great for creating a flexible online presence; they’re also useful for generating increased website traffic, improving site ranking and creating SEO benefits.
Responsive websites are those which give web browsers a chance to navigate through the site without them having to load it using different software. Instead, you just need to use a ‘viewport’ feature on a screen and the website can be viewed full-width in your browser. This is in contrast to conventional websites, which have a static design and which must be loaded with another program.
Responsive web design allows your web pages to be viewed more than once, as each browser is used differently. Since so many people use their computers to view different web pages on a daily basis, this can be a very important advantage.
In addition, it means that you can run test versions of your web pages so that changes which make the pages more functional or attractive don’t affect the appearance of the web pages too much. This gives your pages that extra something that makes people more likely to visit.
One major benefit of having responsive websites is that you can design them to adapt to mobile devices, or the smaller versions of desktops and laptops. If you’ve got a website which is particularly designed for a desktop browser but can be viewed using a mobile device, you can do this easily – with no additional coding necessary.
You can also ensure that your visitors will find certain elements less intrusive, because of the way that mobile devices handle the web page. You may choose to have the mobile version of your website designed using smaller and more cramped fonts, and used with a bigger picture for ease of viewing.
Another way in which responsive web design can help your business is to ensure that you get more free advertising. It’s not unusual for a lot of businesses to get many forms of free advertising in the form of search engine results which allow people to opt in to receive e-mail messages from you.
But sometimes, this happens without them even being aware that a search engine has set it up. It doesn’t take long for someone to discover that they can click an ‘opt-in’ link on your website and in return receive a free e-book or software download each month.
These free e-mails are sent by ad networks, which often pay websites to place their ads in these areas. The problem is that most of these ads are placed in areas which don’t fit with the web page at all, so that they take away from the purpose of the site.
So for example, if a web page contains a link to an information box which includes a link to another page which sells a software product, but the advertisement is only found in the top left hand corner of the page, then the ad network will place the ad there. If the link from the second page isn’t clicked, the browser will not go to the second page – it will simply go to the first page which is supposed to have the ad.
So how do you make sure that your visitors get all the free advertising that they want when they want it and don’t just remain stuck with the results that appear in the search engine results? You need to choose carefully the places in which your advertisements will appear.
By offering a solution to the problems of mobile navigation and user experience, responsive websites can help you build a highly-functional site which will look amazing when viewed on a large screen. Just make sure that you get all the right advertising!