So, you are thinking about starting an eCommerce website. I’m not going to go into a technical explanation of how this works. Simply put, the eCommerce site is designed to give you a one-stop shop for your business.
To start with, let’s start with the simplest of all simple terms – the store. It can be a website or it can be a storefront, a sales page or a customer service portal, depending on what you want and who you want to be able to sell to.
Once you have a store, you can add a website if you like, but as I said, that’s the simplest of all simple terms. The next thing you need to have is a good shopping cart.
Having a shopping cart and good ordering system is key for any eCommerce website. You also want the ability to accept credit cards, which is another important feature.
So, all those other features you need to have are easily the most important thing you need to have for your eCommerce website. But, don’t let me worry you – there are still a few more things you need.
The payment gateway is crucial. Without a payment gateway, it’s just going to be a website sitting at the top of the search engines that people go to when they want to buy something.
A good payment gateway can allow you to get paid. If it’s PayPal, it’s a pretty good idea to go with it.
Customer service is the next most important thing you need. It’s not just enough to have a product and a website, because then you’re only left with the product, and of course, the shipping costs.
Then you have the payment gateway, and a good customer service system – that’s another thing that you don’t want to leave out. It will all work together.
Once you have those, you can focus on having a good store, or creating a website for people to buy your product from. That’s usually a pretty straightforward process.
Of course, if you just want to make a profit off your website, you don’t need a payment gateway, good customer service and your own product – that’s why so many people go with the free way of doing things. But, if you want to create an online business that has the most impact on the world, you’re going to have to go down that path.
And, the point is, you don’t need a complex eCommerce website. It’s much easier to build one that’s simply there for people to shop from.